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3 Phases Of A Marketing Campaign

3 Phases Of A Marketing Campaign

Steve Jobs once said: “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” So we go into each marketing campaign armed with this mantra. Each team member understands the flow of the marketing pipeline and timetable to smoothen  the process. So we’ve narrowed our focus to the 3 Phases Of A Digital Marketing Campaign (very much shortened for brevity and other reasons):

  1. Analysis & Planning – an objective look at your marketing & sales strategy stacked against all the uncertainties of your market and a plan to move forward
  2. Implementation – a dogged determination to execute the plan by the stakeholders; development process is unabated
  3. Marketing and Promotion – a measured pursuit of utilizing all of the themes, channels and marketing tools devised in the preceding phases