6 Quick Points About Facebook Advertising
Facebook’s Sheryl Sandberg made a strong pitch for TV Ad Dollars yesterday during Advertising Week 2015 AWXII, in New York City.
I urge every company pumping millions into CBS this year for the Super Bowl to consider Sandberg’s basic point, “We have a Super Bowl on mobile every day.”
Kerry Flynn (@kerrymflynn) made several succinct points in her Business Times Article:
- Facebook leads the pack in the five mobile apps smartphone users spend 80% of their time in
- 4 billion video views per day and almost 1.5 billion monthly users
- Facebook has won the rights to exclusive content and launches from major companies (FB recently hosted the exclusive trailer for the upcoming “Star Wars: The Force Awakens” movie)
- Facebook provides more precise market segmentation based on user interests
- More advertisers agree, from 2 mil to 2.5 million since February 2015 ($4.04 billion in revenue)
- Billions in investments to make Facebook’s timeline makes it even more stickier
Let me point out the fact that Facebook is not the only player in town for mobile ads, but they make a very compelling case for targeting certain niche audiences. Digital Marketing should be utilized as a more comprehensive strategy than television.
It’s especially true for those advertisers who do not have a Super Bowl or television budgets. Online eBusiness Solutions have used ad placements and Facebook advertising with tremendous success in key markets for small business owners. The bare bones strategy is to take full advantage of the digital migration from television.
Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content Management and Ad Placement.
He continues to demonstrate an enormous capacity to execute and manage advertising campaigns to drive audience engagement and increase revenue opportunities for the world’s leading brands.
For more information please visit Online eBusiness Solutions at: www.OeBS.us or email him at: Discover@OeBS.us.