Advertising Migration To Digital
Interesting graph on the migration of dollars from traditional media to digital. Standard Media Index tracked a growth of 16% in the U.S. from October to June.
Both local and national television has taken the largest hit, with a drain of $1.1 billion from national TV ad dollars to $400 million in local TV and syndicate spending; followed by print ad dollars at $350 million and $150 million of radio spending.
Online eBusiness Solutions has helped companies develop comprehensive marketing campaigns to seize a greater return on their marketing investments.
The advantages of Digital over traditional media is that Digital encompasses a wealth of cost effective and quantifiable channels like Social Media, Video, Mobile and Web Content, with metrics to analyze engagement and conversions.
It is also very important to note that sizeable market segments are shifting from traditional media to Digital in drove as a share of their media consumption, especially millennials.