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  • Fundamental Building Blocks Of A Successful Marketing Campaign

    Fundamental Building Blocks Of A Successful Marketing Campaign

    ShareIf I had a dollar for every time I’ve seen the shortened phrase ROI in an article I’d probably have a nice pot of cash somewhere. We know that not all marketing campaigns are the same, they do not yield the same results and unfortunately marketing tactics do not yield significant long term results. Are there comprehensive marketing strategies t...

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  • Google Analytics’ New Cost Data Import Beta

    Google Analytics’ New Cost Data Import Beta

    ShareGoogle Analytics provides a wealth of information regarding your marketing architecture across multiple platforms. Just when you thought it couldn’t get any better, they go ahead and unleash a beta tool called Cost Analysis, or Cost Data Import. Now you can do a cost comparison of not only Google AdWords, but you can also compare non Google paid...

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  • My Top 3 Digital Marketing Tools

    My Top 3 Digital Marketing Tools

    ShareOur development pipeline owe a lot to innovation in the digital marketing industry. I can’t say, we couldn’t do it without technologies that continue to make life easy for marketers, but we can all say life would be much harder without automation in this business. If you woke up in the morning and had 130 updates to contend with it would put a dampe...

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