Facebook offers a video monetization plan
Facebook will position itself as YouTube’s alternative for viewing online video content in 2015. The world’s largest social network will create a revenue-sharing partnership with content providers like Fox Sports, the NBA, Hearst, Funny or Die and Tastemade to seize a larger share of online video viewing from YouTube.
“We’ve heard consistently from media companies and other video creators that if they were able to make money from their videos, they would publish more,” Facebook’s vice president of partnerships Dan Rose told Variety.
Mark Zuckerberg’s announcement in April of 4 billion video views should be very appealing to companies who want to significantly expand market reach. Facebook has made a steady climb in offering video viewing to its users and the “range of partners is wide: from traditional TV companies to YouTube stars and MCNs, sports leagues and possibly music companies.
Our clients have increasingly gravitated to Facebook video ads and posts to reach a wider audience. Facebook has painstakingly made their ad program user-friendly with very intuitive segmentation options.
Brand awareness is key and video advertising has become a necessity in a competitive market.
Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilizes SEO, Social Media Engagement, Content Management and Ad Placement. He continues to demonstrate an enormous capacity to execute and manage advertising campaigns to drive audience engagement and increase revenue opportunities for the world’s leading brands.
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