How Many Calls Did Your Ads Produce?
How many direct calls did your Ads produce this week? If your company is not producing digital ads that’s an entirely different matter. But if you’re investing in Ad Campaigns that report in your emails should indicate how many calls your ads triggered. You can’t automatically track phone calls from traditional advertising, but you most certainly can with digital ads.
It just so happens that you can track phone calls in AdWords by observing the Call Extensions in both Display and Search Ads.
There should be several goals outlined and tracked on your analytics report. Two off the top are information requests and definitely actual calls.