Marketing Success Stories Start With A Single Hunch
In the planning process, when you’re sorting through all of the tools that will be deployed, any Marketer will tell you there is something special about a good hunch; when experience, skills and training converge to make you feel even giddy about your intuition about the potential for enormous success.
I informed my client that we were not taking advantage of street traffic around the largest University in New Hampshire. My team determined we would use backpack banners with an option to text for information about my client’s services.
The hunch was we’d build brand recognition during peak traffic hours and a significant amount of students would follow the instructions on the banners. I was correct about my theory, a lot of students participated and my intuition paid off.
Marketing and the word comprehensive are synonymous to me. You’ve definitely heard, “all options are on the table” a lot lately and I like to utilize all of the latest Internet Marketing Channels in my dogged determination to engage my target audience. It’s hard being comprehensive without great ideas.
A comprehensive Marketing Campaign requires an intense focus on the latest Internet Technologies to maximizing success. My company’s slogan is “ideas = solutions”. I don’t know if you can be productive without ideas in this business. You’ll find that the most successful firms flourish because there’s a synergy around ideas and a free expression of hunches no matter how outlandish they are. Start your marketing success story today.
Vern Nicholson has pioneered comprehensive Digital Marketing Campaigns that utilize SEO, Social Media Engagement and Brand Advertising. He continues to demonstrate an enormous capacity to execute and maintain advertising campaigns to drive audience engagement and increase revenue opportunities in key priority segments.