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  • Conquering The Boston Market

    Conquering The Boston Market

    ShareIf you could put your fingers on the most cost effective strategy to gain Brand Awareness and significantly Expand Market Reach, at the same time, how would it impact sales? Thousands of major media companies participate in Google AdWords’ and the right strategy just might mean leveraging AdWords enormous list of Video and Display publishers to ...

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  • Significantly Increase Sales With Old Email Lists

    Significantly Increase Sales With Old Email Lists

    ShareLet’s face it a lot of businesses acquired email lists of past or potential customers from online inquiries, past promotions and events. What if there was another way of effectively targeting those email lists without sending them boring emails that end up getting unopened and deleted? Well, the solution for effectively targeting stale email lists ha...

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  • 6 Quick Points About Facebook Advertising

    6 Quick Points About Facebook Advertising

    ShareFacebook’s Sheryl Sandberg made a strong pitch for TV Ad Dollars yesterday during Advertising Week 2015 AWXII, in New York City. I urge every company pumping millions into CBS this year for the Super Bowl to consider Sandberg’s basic point, “We have a Super Bowl on mobile every day.” Kerry Flynn (@kerrymflynn) made several succinct points in...

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  • The ‘Dislike’ Button has arrived

    The ‘Dislike’ Button has arrived

    ShareAfter a long wait Facebook is finally adding that ‘Dislike’ button you been asking for for some time now. “People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it,...

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  • Key Facebook Advertising Indicators For The Holiday Season

    Key Facebook Advertising Indicators For The Holiday Season

    ShareThe countdown to the holiday shopping season has already started for companies across the country. Even Santa Claus might agree that a comprehensive digital marketing campaign, with Facebook’s enhanced features, makes perfect sense before Black Friday 2015. Look for Facebook to continue to be the preeminent source for brand reviews and research this ...

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