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  • Google is now a subsidiary of ALPHABET

    Google is now a subsidiary of ALPHABET

    ShareThe name is easy enough to remember. The latest news from Google has rocked the technical world across the globe. Google is now a subsidiary of ALPHABET, which consists of a collection of companies.”  Alphabet described it this way, What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This ...

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  • Presidential Candidates Up The Digital Ante For Election 2016

    Presidential Candidates Up The Digital Ante For Election 2016

    ShareA recent Wired Magazine article reported that Google’s Algorithm could decide as much as 25% of the vote, based on positive and negative searches of U.S. Presidential Candidates online. It appears that a lot of the campaign teams are well aware of this phenomenon since campaign pitches and comedy shorts have exploded into the digital space. Democrati...

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  • Difference between Digital and Television Space

    Difference between Digital and Television Space

    ShareWhen TV and YouTube host Sal Masekela asks David Droga, “What is the difference between Digital and television space,” we get a great response: TV is like a Indy track or Formula One track. It’s predetermined, you can still put a piece of [shi*] on it or a high performance thing on it, but it’s kind of set. And Digital is like the streets out ther...

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  • Critical Message Option On Facebook Ads

    Critical Message Option On Facebook Ads

    Share  Facebook has not only taken a huge chunk out of the mobile advertising market, but they have recently added some very ‘digitally smart’ tools for advertisers. All Facebook ads have become interactive with an option to send a message directly to the advertiser. The more savvy small businesses know that a call to action is critical in engaging ...

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  • Create An Effective Mobile Ad Strategy

    Create An Effective Mobile Ad Strategy

    ShareFacebook mobile advertising sales has seen an increase of 39% in quarterly revenue due in part to its effectiveness at segmentation. When Wendy’s rolled out its spicy chicken sandwich it relied on Facebook to target millennials who like spicy foods, with tremendous success. Analysts estimate that users now spend an average of 46 minutes plus on Faceb...

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