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  • Marketing Process

    Marketing Process

    ShareIf you tell your team we need an effective Marketing Strategy, your team might instinctively offer up some opinions based on marketing tools and past campaigns for the occasion. Saying we need an effective Marketing Process might intuitively denote real work, components and maybe even tested and proven marketing channels tailored for your target audie...

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  • Advertising Migration To Digital

    Advertising Migration To Digital

    ShareInteresting graph on the migration of dollars from traditional media to digital. Standard Media Index tracked a growth of 16% in the U.S. from October to June. Both local and national television has taken the largest hit, with a drain of $1.1 billion from national TV ad dollars to $400 million in local TV and syndicate spending; followed by print ad d...

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  • Media Idee’s Spectacular Health & Beauty Ads

    Media Idee’s Spectacular Health & Beauty Ads

    ShareSpectacular advertising feats from Media Idee Films, the company that brought you the first health and wellness store at Amazon.com. MI Films gives us a spectacular display of visually captivating brand promotions of the world’s leading health and beauty products. Every intricate detail illuminates the product with spell-binding graphic displays...

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  • Google is now a subsidiary of ALPHABET

    Google is now a subsidiary of ALPHABET

    ShareThe name is easy enough to remember. The latest news from Google has rocked the technical world across the globe. Google is now a subsidiary of ALPHABET, which consists of a collection of companies.”  Alphabet described it this way, What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This ...

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  • Presidential Candidates Up The Digital Ante For Election 2016

    Presidential Candidates Up The Digital Ante For Election 2016

    ShareA recent Wired Magazine article reported that Google’s Algorithm could decide as much as 25% of the vote, based on positive and negative searches of U.S. Presidential Candidates online. It appears that a lot of the campaign teams are well aware of this phenomenon since campaign pitches and comedy shorts have exploded into the digital space. Democrati...

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