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  • Google Analytics’ New Cost Data Import Beta

    Google Analytics’ New Cost Data Import Beta

    ShareGoogle Analytics provides a wealth of information regarding your marketing architecture across multiple platforms. Just when you thought it couldn’t get any better, they go ahead and unleash a beta tool called Cost Analysis, or Cost Data Import. Now you can do a cost comparison of not only Google AdWords, but you can also compare non Google paid...

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  • My Top 3 Digital Marketing Tools

    My Top 3 Digital Marketing Tools

    ShareOur development pipeline owe a lot to innovation in the digital marketing industry. I can’t say, we couldn’t do it without technologies that continue to make life easy for marketers, but we can all say life would be much harder without automation in this business. If you woke up in the morning and had 130 updates to contend with it would put a dampe...

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  • Do you use a Guiding Principle or Mission Statement?

    Do you use a Guiding Principle or Mission Statement?

    ShareIt occurred to me that a Guiding Principle would be more effective for our purposes than a Mission Statement when we started a business about ten years ago. First of all, a Guiding Principle goes into every business decision I’ve made and ever will going forward. I describe it as that angel on my shoulder. Here are the definitions online: Guiding Pri...

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  • Marketing Success Stories Start With A Single Hunch

    Marketing Success Stories Start With A Single Hunch

    ShareIn the planning process, when you’re sorting through all of the tools that will be deployed, any Marketer will tell you there is something special about a good hunch; when experience, skills and training converge to make you feel even giddy about your intuition about the potential for enormous success. I informed my client that we were not taking adv...

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  • Impressions vs Click-Throughs in the world of Internet Advertising