Presidential Candidates Up The Digital Ante For Election 2016
A recent Wired Magazine article reported that Google’s Algorithm could decide as much as 25% of the vote, based on positive and negative searches of U.S. Presidential Candidates online. It appears that a lot of the campaign teams are well aware of this phenomenon since campaign pitches and comedy shorts have exploded into the digital space.
Democratic Presidential candidate Hillary Clinton posting a video saying, “I’m just chilling in Cedar Rapids” and Governor Bobby Jindal posting a push-up contest against Obamacare are among the candidate’s appeal to online video consumers.
The recent Republican debate attracted a record 24 million viewers. Don’t worry there will still be an enormous amount of campaign literature arriving in the mail and robocalls touting the candidate’s record, but look for political candidates to prioritize digital with an even greater emphasis for 2016.
Senator Lindsey Graham destroying his cell phone attracted a million views in 24 hours. There are few alternatives that can give you that kind of return on your investment.
Vern Nicholson, Managing Director of Media Idee, USA, a media and communications company specializing in Internet Marketing campaigns stated, “There are few alternatives that can give you that kind of return on your investment.”
So look for more candidates to appeal to their base in hopes that the posts will go viral and the must needed campaign contributions will start pouring in.