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Tag Archive for: Social Media

  • Key Facebook Advertising Indicators For The Holiday Season

    Key Facebook Advertising Indicators For The Holiday Season

    ShareThe countdown to the holiday shopping season has already started for companies across the country. Even Santa Claus might agree that a comprehensive digital marketing campaign, with Facebook’s enhanced features, makes perfect sense before Black Friday 2015. Look for Facebook to continue to be the preeminent source for brand reviews and research this ...

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  • Mainstream Growth of Digital Video Consumers
  • Advertising Migration To Digital

    Advertising Migration To Digital

    ShareInteresting graph on the migration of dollars from traditional media to digital. Standard Media Index tracked a growth of 16% in the U.S. from October to June. Both local and national television has taken the largest hit, with a drain of $1.1 billion from national TV ad dollars to $400 million in local TV and syndicate spending; followed by print ad d...

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  • Presidential Candidates Up The Digital Ante For Election 2016

    Presidential Candidates Up The Digital Ante For Election 2016

    ShareA recent Wired Magazine article reported that Google’s Algorithm could decide as much as 25% of the vote, based on positive and negative searches of U.S. Presidential Candidates online. It appears that a lot of the campaign teams are well aware of this phenomenon since campaign pitches and comedy shorts have exploded into the digital space. Democrati...

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  • Why Did You Abandon SEO?

    Why Did You Abandon SEO?

    ShareI like to say Search Engine Optimization is still a very handy tool in the tool box and you could be ignoring some very essential marketing channels to boost brand recognition and increase sales. Yes there was a time when Social Media was limited to discussion groups about various topics. During that time Search Engine Optimization reigned supreme. Wh...

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