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Tag Archive for: vern nicholson

  • Key Facebook Advertising Indicators For The Holiday Season

    Key Facebook Advertising Indicators For The Holiday Season

    ShareThe countdown to the holiday shopping season has already started for companies across the country. Even Santa Claus might agree that a comprehensive digital marketing campaign, with Facebook’s enhanced features, makes perfect sense before Black Friday 2015. Look for Facebook to continue to be the preeminent source for brand reviews and research this ...

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  • MI Films adds value to video production

    MI Films adds value to video production

    ShareMI Films video production showcases beauty, underwater photography and visual effects that work toward capturing and surprising audiences with images that push the limits of breath taking imagery. MI Films adds value to video productions from crafting concepts at the pre-production stage at breath-taking locations, product shots that make your brand s...

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  • 3 Phases Of A Marketing Campaign

    3 Phases Of A Marketing Campaign

    ShareSteve Jobs once said: “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.” So we go into each marketing campaign armed with this mantra. Each team member understands the flow of the marketing pipeline and timetable to smoothen  the process. S...

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  • Google Analytics’ New Cost Data Import Beta

    Google Analytics’ New Cost Data Import Beta

    ShareGoogle Analytics provides a wealth of information regarding your marketing architecture across multiple platforms. Just when you thought it couldn’t get any better, they go ahead and unleash a beta tool called Cost Analysis, or Cost Data Import. Now you can do a cost comparison of not only Google AdWords, but you can also compare non Google paid...

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  • Do you use a Guiding Principle or Mission Statement?

    Do you use a Guiding Principle or Mission Statement?

    ShareIt occurred to me that a Guiding Principle would be more effective for our purposes than a Mission Statement when we started a business about ten years ago. First of all, a Guiding Principle goes into every business decision I’ve made and ever will going forward. I describe it as that angel on my shoulder. Here are the definitions online: Guiding Pri...

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